Service & Software
Global Marketing Automation Platform Market Research Report 2024
- Jul 13, 24
- ID: 407365
- Pages: 92
- Figures: 196
- Views: 8
The global Marketing Automation Platform market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Automation Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Automation Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Automation Platform in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Automation Platform include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Keap, IBM and Cognizant, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Automation Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Platform.
Report Scope
The Marketing Automation Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Automation Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Automation Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Keap
IBM
Cognizant
IContact
LeadSquared
MarcomCentral
SugarCRM
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Pipedrive
Segment by Type
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Automation Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
North American market for Marketing Automation Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Automation Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Automation Platform in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Automation Platform include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Keap, IBM and Cognizant, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Automation Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Platform.
Report Scope
The Marketing Automation Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Automation Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Automation Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Keap
IBM
Cognizant
IContact
LeadSquared
MarcomCentral
SugarCRM
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Pipedrive
Segment by Type
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Automation Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Automation Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Campaign Management
1.2.3 Email Marketing
1.2.4 Mobile Application
1.2.5 Inbound Marketing
1.2.6 Lead Nurturing and Lead Scoring
1.2.7 Reporting and Analytics
1.2.8 Social Media Marketing
1.3 Market by Application
1.3.1 Global Marketing Automation Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Automation Platform Market Perspective (2019-2030)
2.2 Marketing Automation Platform Growth Trends by Region
2.2.1 Global Marketing Automation Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Automation Platform Historic Market Size by Region (2019-2024)
2.2.3 Marketing Automation Platform Forecasted Market Size by Region (2025-2030)
2.3 Marketing Automation Platform Market Dynamics
2.3.1 Marketing Automation Platform Industry Trends
2.3.2 Marketing Automation Platform Market Drivers
2.3.3 Marketing Automation Platform Market Challenges
2.3.4 Marketing Automation Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Automation Platform Players by Revenue
3.1.1 Global Top Marketing Automation Platform Players by Revenue (2019-2024)
3.1.2 Global Marketing Automation Platform Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Automation Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Automation Platform Revenue
3.4 Global Marketing Automation Platform Market Concentration Ratio
3.4.1 Global Marketing Automation Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Automation Platform Revenue in 2023
3.5 Marketing Automation Platform Key Players Head office and Area Served
3.6 Key Players Marketing Automation Platform Product Solution and Service
3.7 Date of Enter into Marketing Automation Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Automation Platform Breakdown Data by Type
4.1 Global Marketing Automation Platform Historic Market Size by Type (2019-2024)
4.2 Global Marketing Automation Platform Forecasted Market Size by Type (2025-2030)
5 Marketing Automation Platform Breakdown Data by Application
5.1 Global Marketing Automation Platform Historic Market Size by Application (2019-2024)
5.2 Global Marketing Automation Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Automation Platform Market Size (2019-2030)
6.2 North America Marketing Automation Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Automation Platform Market Size by Country (2019-2024)
6.4 North America Marketing Automation Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Automation Platform Market Size (2019-2030)
7.2 Europe Marketing Automation Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Automation Platform Market Size by Country (2019-2024)
7.4 Europe Marketing Automation Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Automation Platform Market Size (2019-2030)
8.2 Asia-Pacific Marketing Automation Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Automation Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Automation Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Automation Platform Market Size (2019-2030)
9.2 Latin America Marketing Automation Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Automation Platform Market Size by Country (2019-2024)
9.4 Latin America Marketing Automation Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Automation Platform Market Size (2019-2030)
10.2 Middle East & Africa Marketing Automation Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Automation Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Automation Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Detail
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Marketing Automation Platform Introduction
11.1.4 HubSpot Revenue in Marketing Automation Platform Business (2019-2024)
11.1.5 HubSpot Recent Development
11.2 Marketo
11.2.1 Marketo Company Detail
11.2.2 Marketo Business Overview
11.2.3 Marketo Marketing Automation Platform Introduction
11.2.4 Marketo Revenue in Marketing Automation Platform Business (2019-2024)
11.2.5 Marketo Recent Development
11.3 Act-On Software
11.3.1 Act-On Software Company Detail
11.3.2 Act-On Software Business Overview
11.3.3 Act-On Software Marketing Automation Platform Introduction
11.3.4 Act-On Software Revenue in Marketing Automation Platform Business (2019-2024)
11.3.5 Act-On Software Recent Development
11.4 Salesforce
11.4.1 Salesforce Company Detail
11.4.2 Salesforce Business Overview
11.4.3 Salesforce Marketing Automation Platform Introduction
11.4.4 Salesforce Revenue in Marketing Automation Platform Business (2019-2024)
11.4.5 Salesforce Recent Development
11.5 Adobe Systems
11.5.1 Adobe Systems Company Detail
11.5.2 Adobe Systems Business Overview
11.5.3 Adobe Systems Marketing Automation Platform Introduction
11.5.4 Adobe Systems Revenue in Marketing Automation Platform Business (2019-2024)
11.5.5 Adobe Systems Recent Development
11.6 Oracle
11.6.1 Oracle Company Detail
11.6.2 Oracle Business Overview
11.6.3 Oracle Marketing Automation Platform Introduction
11.6.4 Oracle Revenue in Marketing Automation Platform Business (2019-2024)
11.6.5 Oracle Recent Development
11.7 Keap
11.7.1 Keap Company Detail
11.7.2 Keap Business Overview
11.7.3 Keap Marketing Automation Platform Introduction
11.7.4 Keap Revenue in Marketing Automation Platform Business (2019-2024)
11.7.5 Keap Recent Development
11.8 IBM
11.8.1 IBM Company Detail
11.8.2 IBM Business Overview
11.8.3 IBM Marketing Automation Platform Introduction
11.8.4 IBM Revenue in Marketing Automation Platform Business (2019-2024)
11.8.5 IBM Recent Development
11.9 Cognizant
11.9.1 Cognizant Company Detail
11.9.2 Cognizant Business Overview
11.9.3 Cognizant Marketing Automation Platform Introduction
11.9.4 Cognizant Revenue in Marketing Automation Platform Business (2019-2024)
11.9.5 Cognizant Recent Development
11.10 IContact
11.10.1 IContact Company Detail
11.10.2 IContact Business Overview
11.10.3 IContact Marketing Automation Platform Introduction
11.10.4 IContact Revenue in Marketing Automation Platform Business (2019-2024)
11.10.5 IContact Recent Development
11.11 LeadSquared
11.11.1 LeadSquared Company Detail
11.11.2 LeadSquared Business Overview
11.11.3 LeadSquared Marketing Automation Platform Introduction
11.11.4 LeadSquared Revenue in Marketing Automation Platform Business (2019-2024)
11.11.5 LeadSquared Recent Development
11.12 MarcomCentral
11.12.1 MarcomCentral Company Detail
11.12.2 MarcomCentral Business Overview
11.12.3 MarcomCentral Marketing Automation Platform Introduction
11.12.4 MarcomCentral Revenue in Marketing Automation Platform Business (2019-2024)
11.12.5 MarcomCentral Recent Development
11.13 SugarCRM
11.13.1 SugarCRM Company Detail
11.13.2 SugarCRM Business Overview
11.13.3 SugarCRM Marketing Automation Platform Introduction
11.13.4 SugarCRM Revenue in Marketing Automation Platform Business (2019-2024)
11.13.5 SugarCRM Recent Development
11.14 SALESmanago
11.14.1 SALESmanago Company Detail
11.14.2 SALESmanago Business Overview
11.14.3 SALESmanago Marketing Automation Platform Introduction
11.14.4 SALESmanago Revenue in Marketing Automation Platform Business (2019-2024)
11.14.5 SALESmanago Recent Development
11.15 SAP
11.15.1 SAP Company Detail
11.15.2 SAP Business Overview
11.15.3 SAP Marketing Automation Platform Introduction
11.15.4 SAP Revenue in Marketing Automation Platform Business (2019-2024)
11.15.5 SAP Recent Development
11.16 SAS Institute
11.16.1 SAS Institute Company Detail
11.16.2 SAS Institute Business Overview
11.16.3 SAS Institute Marketing Automation Platform Introduction
11.16.4 SAS Institute Revenue in Marketing Automation Platform Business (2019-2024)
11.16.5 SAS Institute Recent Development
11.17 SharpSpring
11.17.1 SharpSpring Company Detail
11.17.2 SharpSpring Business Overview
11.17.3 SharpSpring Marketing Automation Platform Introduction
11.17.4 SharpSpring Revenue in Marketing Automation Platform Business (2019-2024)
11.17.5 SharpSpring Recent Development
11.18 Aprimo
11.18.1 Aprimo Company Detail
11.18.2 Aprimo Business Overview
11.18.3 Aprimo Marketing Automation Platform Introduction
11.18.4 Aprimo Revenue in Marketing Automation Platform Business (2019-2024)
11.18.5 Aprimo Recent Development
11.19 Pipedrive
11.19.1 Pipedrive Company Detail
11.19.2 Pipedrive Business Overview
11.19.3 Pipedrive Marketing Automation Platform Introduction
11.19.4 Pipedrive Revenue in Marketing Automation Platform Business (2019-2024)
11.19.5 Pipedrive Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Automation Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Campaign Management
1.2.3 Email Marketing
1.2.4 Mobile Application
1.2.5 Inbound Marketing
1.2.6 Lead Nurturing and Lead Scoring
1.2.7 Reporting and Analytics
1.2.8 Social Media Marketing
1.3 Market by Application
1.3.1 Global Marketing Automation Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Automation Platform Market Perspective (2019-2030)
2.2 Marketing Automation Platform Growth Trends by Region
2.2.1 Global Marketing Automation Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Automation Platform Historic Market Size by Region (2019-2024)
2.2.3 Marketing Automation Platform Forecasted Market Size by Region (2025-2030)
2.3 Marketing Automation Platform Market Dynamics
2.3.1 Marketing Automation Platform Industry Trends
2.3.2 Marketing Automation Platform Market Drivers
2.3.3 Marketing Automation Platform Market Challenges
2.3.4 Marketing Automation Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Automation Platform Players by Revenue
3.1.1 Global Top Marketing Automation Platform Players by Revenue (2019-2024)
3.1.2 Global Marketing Automation Platform Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Automation Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Automation Platform Revenue
3.4 Global Marketing Automation Platform Market Concentration Ratio
3.4.1 Global Marketing Automation Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Automation Platform Revenue in 2023
3.5 Marketing Automation Platform Key Players Head office and Area Served
3.6 Key Players Marketing Automation Platform Product Solution and Service
3.7 Date of Enter into Marketing Automation Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Automation Platform Breakdown Data by Type
4.1 Global Marketing Automation Platform Historic Market Size by Type (2019-2024)
4.2 Global Marketing Automation Platform Forecasted Market Size by Type (2025-2030)
5 Marketing Automation Platform Breakdown Data by Application
5.1 Global Marketing Automation Platform Historic Market Size by Application (2019-2024)
5.2 Global Marketing Automation Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Automation Platform Market Size (2019-2030)
6.2 North America Marketing Automation Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Automation Platform Market Size by Country (2019-2024)
6.4 North America Marketing Automation Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Automation Platform Market Size (2019-2030)
7.2 Europe Marketing Automation Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Automation Platform Market Size by Country (2019-2024)
7.4 Europe Marketing Automation Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Automation Platform Market Size (2019-2030)
8.2 Asia-Pacific Marketing Automation Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Automation Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Automation Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Automation Platform Market Size (2019-2030)
9.2 Latin America Marketing Automation Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Automation Platform Market Size by Country (2019-2024)
9.4 Latin America Marketing Automation Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Automation Platform Market Size (2019-2030)
10.2 Middle East & Africa Marketing Automation Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Automation Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Automation Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Detail
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Marketing Automation Platform Introduction
11.1.4 HubSpot Revenue in Marketing Automation Platform Business (2019-2024)
11.1.5 HubSpot Recent Development
11.2 Marketo
11.2.1 Marketo Company Detail
11.2.2 Marketo Business Overview
11.2.3 Marketo Marketing Automation Platform Introduction
11.2.4 Marketo Revenue in Marketing Automation Platform Business (2019-2024)
11.2.5 Marketo Recent Development
11.3 Act-On Software
11.3.1 Act-On Software Company Detail
11.3.2 Act-On Software Business Overview
11.3.3 Act-On Software Marketing Automation Platform Introduction
11.3.4 Act-On Software Revenue in Marketing Automation Platform Business (2019-2024)
11.3.5 Act-On Software Recent Development
11.4 Salesforce
11.4.1 Salesforce Company Detail
11.4.2 Salesforce Business Overview
11.4.3 Salesforce Marketing Automation Platform Introduction
11.4.4 Salesforce Revenue in Marketing Automation Platform Business (2019-2024)
11.4.5 Salesforce Recent Development
11.5 Adobe Systems
11.5.1 Adobe Systems Company Detail
11.5.2 Adobe Systems Business Overview
11.5.3 Adobe Systems Marketing Automation Platform Introduction
11.5.4 Adobe Systems Revenue in Marketing Automation Platform Business (2019-2024)
11.5.5 Adobe Systems Recent Development
11.6 Oracle
11.6.1 Oracle Company Detail
11.6.2 Oracle Business Overview
11.6.3 Oracle Marketing Automation Platform Introduction
11.6.4 Oracle Revenue in Marketing Automation Platform Business (2019-2024)
11.6.5 Oracle Recent Development
11.7 Keap
11.7.1 Keap Company Detail
11.7.2 Keap Business Overview
11.7.3 Keap Marketing Automation Platform Introduction
11.7.4 Keap Revenue in Marketing Automation Platform Business (2019-2024)
11.7.5 Keap Recent Development
11.8 IBM
11.8.1 IBM Company Detail
11.8.2 IBM Business Overview
11.8.3 IBM Marketing Automation Platform Introduction
11.8.4 IBM Revenue in Marketing Automation Platform Business (2019-2024)
11.8.5 IBM Recent Development
11.9 Cognizant
11.9.1 Cognizant Company Detail
11.9.2 Cognizant Business Overview
11.9.3 Cognizant Marketing Automation Platform Introduction
11.9.4 Cognizant Revenue in Marketing Automation Platform Business (2019-2024)
11.9.5 Cognizant Recent Development
11.10 IContact
11.10.1 IContact Company Detail
11.10.2 IContact Business Overview
11.10.3 IContact Marketing Automation Platform Introduction
11.10.4 IContact Revenue in Marketing Automation Platform Business (2019-2024)
11.10.5 IContact Recent Development
11.11 LeadSquared
11.11.1 LeadSquared Company Detail
11.11.2 LeadSquared Business Overview
11.11.3 LeadSquared Marketing Automation Platform Introduction
11.11.4 LeadSquared Revenue in Marketing Automation Platform Business (2019-2024)
11.11.5 LeadSquared Recent Development
11.12 MarcomCentral
11.12.1 MarcomCentral Company Detail
11.12.2 MarcomCentral Business Overview
11.12.3 MarcomCentral Marketing Automation Platform Introduction
11.12.4 MarcomCentral Revenue in Marketing Automation Platform Business (2019-2024)
11.12.5 MarcomCentral Recent Development
11.13 SugarCRM
11.13.1 SugarCRM Company Detail
11.13.2 SugarCRM Business Overview
11.13.3 SugarCRM Marketing Automation Platform Introduction
11.13.4 SugarCRM Revenue in Marketing Automation Platform Business (2019-2024)
11.13.5 SugarCRM Recent Development
11.14 SALESmanago
11.14.1 SALESmanago Company Detail
11.14.2 SALESmanago Business Overview
11.14.3 SALESmanago Marketing Automation Platform Introduction
11.14.4 SALESmanago Revenue in Marketing Automation Platform Business (2019-2024)
11.14.5 SALESmanago Recent Development
11.15 SAP
11.15.1 SAP Company Detail
11.15.2 SAP Business Overview
11.15.3 SAP Marketing Automation Platform Introduction
11.15.4 SAP Revenue in Marketing Automation Platform Business (2019-2024)
11.15.5 SAP Recent Development
11.16 SAS Institute
11.16.1 SAS Institute Company Detail
11.16.2 SAS Institute Business Overview
11.16.3 SAS Institute Marketing Automation Platform Introduction
11.16.4 SAS Institute Revenue in Marketing Automation Platform Business (2019-2024)
11.16.5 SAS Institute Recent Development
11.17 SharpSpring
11.17.1 SharpSpring Company Detail
11.17.2 SharpSpring Business Overview
11.17.3 SharpSpring Marketing Automation Platform Introduction
11.17.4 SharpSpring Revenue in Marketing Automation Platform Business (2019-2024)
11.17.5 SharpSpring Recent Development
11.18 Aprimo
11.18.1 Aprimo Company Detail
11.18.2 Aprimo Business Overview
11.18.3 Aprimo Marketing Automation Platform Introduction
11.18.4 Aprimo Revenue in Marketing Automation Platform Business (2019-2024)
11.18.5 Aprimo Recent Development
11.19 Pipedrive
11.19.1 Pipedrive Company Detail
11.19.2 Pipedrive Business Overview
11.19.3 Pipedrive Marketing Automation Platform Introduction
11.19.4 Pipedrive Revenue in Marketing Automation Platform Business (2019-2024)
11.19.5 Pipedrive Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
Table 1. Global Marketing Automation Platform Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Campaign Management
Table 3. Key Players of Email Marketing
Table 4. Key Players of Mobile Application
Table 5. Key Players of Inbound Marketing
Table 6. Key Players of Lead Nurturing and Lead Scoring
Table 7. Key Players of Reporting and Analytics
Table 8. Key Players of Social Media Marketing
Table 9. Global Marketing Automation Platform Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 10. Global Marketing Automation Platform Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 11. Global Marketing Automation Platform Market Size by Region (2019-2024) & (US$ Million)
Table 12. Global Marketing Automation Platform Market Share by Region (2019-2024)
Table 13. Global Marketing Automation Platform Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 14. Global Marketing Automation Platform Market Share by Region (2025-2030)
Table 15. Marketing Automation Platform Market Trends
Table 16. Marketing Automation Platform Market Drivers
Table 17. Marketing Automation Platform Market Challenges
Table 18. Marketing Automation Platform Market Restraints
Table 19. Global Marketing Automation Platform Revenue by Players (2019-2024) & (US$ Million)
Table 20. Global Marketing Automation Platform Market Share by Players (2019-2024)
Table 21. Global Top Marketing Automation Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Platform as of 2023)
Table 22. Ranking of Global Top Marketing Automation Platform Companies by Revenue (US$ Million) in 2023
Table 23. Global 5 Largest Players Market Share by Marketing Automation Platform Revenue (CR5 and HHI) & (2019-2024)
Table 24. Key Players Headquarters and Area Served
Table 25. Key Players Marketing Automation Platform Product Solution and Service
Table 26. Date of Enter into Marketing Automation Platform Market
Table 27. Mergers & Acquisitions, Expansion Plans
Table 28. Global Marketing Automation Platform Market Size by Type (2019-2024) & (US$ Million)
Table 29. Global Marketing Automation Platform Revenue Market Share by Type (2019-2024)
Table 30. Global Marketing Automation Platform Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 31. Global Marketing Automation Platform Revenue Market Share by Type (2025-2030)
Table 32. Global Marketing Automation Platform Market Size by Application (2019-2024) & (US$ Million)
Table 33. Global Marketing Automation Platform Revenue Market Share by Application (2019-2024)
Table 34. Global Marketing Automation Platform Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 35. Global Marketing Automation Platform Revenue Market Share by Application (2025-2030)
Table 36. North America Marketing Automation Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 37. North America Marketing Automation Platform Market Size by Country (2019-2024) & (US$ Million)
Table 38. North America Marketing Automation Platform Market Size by Country (2025-2030) & (US$ Million)
Table 39. Europe Marketing Automation Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 40. Europe Marketing Automation Platform Market Size by Country (2019-2024) & (US$ Million)
Table 41. Europe Marketing Automation Platform Market Size by Country (2025-2030) & (US$ Million)
Table 42. Asia-Pacific Marketing Automation Platform Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 43. Asia-Pacific Marketing Automation Platform Market Size by Region (2019-2024) & (US$ Million)
Table 44. Asia-Pacific Marketing Automation Platform Market Size by Region (2025-2030) & (US$ Million)
Table 45. Latin America Marketing Automation Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 46. Latin America Marketing Automation Platform Market Size by Country (2019-2024) & (US$ Million)
Table 47. Latin America Marketing Automation Platform Market Size by Country (2025-2030) & (US$ Million)
Table 48. Middle East & Africa Marketing Automation Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 49. Middle East & Africa Marketing Automation Platform Market Size by Country (2019-2024) & (US$ Million)
Table 50. Middle East & Africa Marketing Automation Platform Market Size by Country (2025-2030) & (US$ Million)
Table 51. HubSpot Company Detail
Table 52. HubSpot Business Overview
Table 53. HubSpot Marketing Automation Platform Product
Table 54. HubSpot Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 55. HubSpot Recent Development
Table 56. Marketo Company Detail
Table 57. Marketo Business Overview
Table 58. Marketo Marketing Automation Platform Product
Table 59. Marketo Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 60. Marketo Recent Development
Table 61. Act-On Software Company Detail
Table 62. Act-On Software Business Overview
Table 63. Act-On Software Marketing Automation Platform Product
Table 64. Act-On Software Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 65. Act-On Software Recent Development
Table 66. Salesforce Company Detail
Table 67. Salesforce Business Overview
Table 68. Salesforce Marketing Automation Platform Product
Table 69. Salesforce Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 70. Salesforce Recent Development
Table 71. Adobe Systems Company Detail
Table 72. Adobe Systems Business Overview
Table 73. Adobe Systems Marketing Automation Platform Product
Table 74. Adobe Systems Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 75. Adobe Systems Recent Development
Table 76. Oracle Company Detail
Table 77. Oracle Business Overview
Table 78. Oracle Marketing Automation Platform Product
Table 79. Oracle Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 80. Oracle Recent Development
Table 81. Keap Company Detail
Table 82. Keap Business Overview
Table 83. Keap Marketing Automation Platform Product
Table 84. Keap Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 85. Keap Recent Development
Table 86. IBM Company Detail
Table 87. IBM Business Overview
Table 88. IBM Marketing Automation Platform Product
Table 89. IBM Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 90. IBM Recent Development
Table 91. Cognizant Company Detail
Table 92. Cognizant Business Overview
Table 93. Cognizant Marketing Automation Platform Product
Table 94. Cognizant Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 95. Cognizant Recent Development
Table 96. IContact Company Detail
Table 97. IContact Business Overview
Table 98. IContact Marketing Automation Platform Product
Table 99. IContact Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 100. IContact Recent Development
Table 101. LeadSquared Company Detail
Table 102. LeadSquared Business Overview
Table 103. LeadSquared Marketing Automation Platform Product
Table 104. LeadSquared Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 105. LeadSquared Recent Development
Table 106. MarcomCentral Company Detail
Table 107. MarcomCentral Business Overview
Table 108. MarcomCentral Marketing Automation Platform Product
Table 109. MarcomCentral Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 110. MarcomCentral Recent Development
Table 111. SugarCRM Company Detail
Table 112. SugarCRM Business Overview
Table 113. SugarCRM Marketing Automation Platform Product
Table 114. SugarCRM Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 115. SugarCRM Recent Development
Table 116. SALESmanago Company Detail
Table 117. SALESmanago Business Overview
Table 118. SALESmanago Marketing Automation Platform Product
Table 119. SALESmanago Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 120. SALESmanago Recent Development
Table 121. SAP Company Detail
Table 122. SAP Business Overview
Table 123. SAP Marketing Automation Platform Product
Table 124. SAP Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 125. SAP Recent Development
Table 126. SAS Institute Company Detail
Table 127. SAS Institute Business Overview
Table 128. SAS Institute Marketing Automation Platform Product
Table 129. SAS Institute Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 130. SAS Institute Recent Development
Table 131. SharpSpring Company Detail
Table 132. SharpSpring Business Overview
Table 133. SharpSpring Marketing Automation Platform Product
Table 134. SharpSpring Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 135. SharpSpring Recent Development
Table 136. Aprimo Company Detail
Table 137. Aprimo Business Overview
Table 138. Aprimo Marketing Automation Platform Product
Table 139. Aprimo Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 140. Aprimo Recent Development
Table 141. Pipedrive Company Detail
Table 142. Pipedrive Business Overview
Table 143. Pipedrive Marketing Automation Platform Product
Table 144. Pipedrive Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 145. Pipedrive Recent Development
Table 146. Research Programs/Design for This Report
Table 147. Key Data Information from Secondary Sources
Table 148. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Marketing Automation Platform Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Marketing Automation Platform Market Share by Type: 2023 VS 2030
Figure 3. Campaign Management Features
Figure 4. Email Marketing Features
Figure 5. Mobile Application Features
Figure 6. Inbound Marketing Features
Figure 7. Lead Nurturing and Lead Scoring Features
Figure 8. Reporting and Analytics Features
Figure 9. Social Media Marketing Features
Figure 10. Global Marketing Automation Platform Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 11. Global Marketing Automation Platform Market Share by Application: 2023 VS 2030
Figure 12. Large Enterprises Case Studies
Figure 13. SMEs Case Studies
Figure 14. Marketing Automation Platform Report Years Considered
Figure 15. Global Marketing Automation Platform Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 16. Global Marketing Automation Platform Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 17. Global Marketing Automation Platform Market Share by Region: 2023 VS 2030
Figure 18. Global Marketing Automation Platform Market Share by Players in 2023
Figure 19. Global Top Marketing Automation Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Platform as of 2023)
Figure 20. The Top 10 and 5 Players Market Share by Marketing Automation Platform Revenue in 2023
Figure 21. North America Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 22. North America Marketing Automation Platform Market Share by Country (2019-2030)
Figure 23. United States Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. Canada Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. Europe Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 26. Europe Marketing Automation Platform Market Share by Country (2019-2030)
Figure 27. Germany Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. France Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. U.K. Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. Italy Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Russia Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. Nordic Countries Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Asia-Pacific Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. Asia-Pacific Marketing Automation Platform Market Share by Region (2019-2030)
Figure 35. China Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Japan Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. South Korea Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 38. Southeast Asia Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. India Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Australia Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Latin America Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 42. Latin America Marketing Automation Platform Market Share by Country (2019-2030)
Figure 43. Mexico Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Brazil Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 45. Middle East & Africa Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 46. Middle East & Africa Marketing Automation Platform Market Share by Country (2019-2030)
Figure 47. Turkey Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 48. Saudi Arabia Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 49. HubSpot Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 50. Marketo Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 51. Act-On Software Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 52. Salesforce Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 53. Adobe Systems Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 54. Oracle Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 55. Keap Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 56. IBM Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 57. Cognizant Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 58. IContact Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 59. LeadSquared Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 60. MarcomCentral Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 61. SugarCRM Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 62. SALESmanago Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 63. SAP Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 64. SAS Institute Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 65. SharpSpring Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 66. Aprimo Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 67. Pipedrive Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 68. Bottom-up and Top-down Approaches for This Report
Figure 69. Data Triangulation
Figure 70. Key Executives Interviewed
Table 1. Global Marketing Automation Platform Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Campaign Management
Table 3. Key Players of Email Marketing
Table 4. Key Players of Mobile Application
Table 5. Key Players of Inbound Marketing
Table 6. Key Players of Lead Nurturing and Lead Scoring
Table 7. Key Players of Reporting and Analytics
Table 8. Key Players of Social Media Marketing
Table 9. Global Marketing Automation Platform Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 10. Global Marketing Automation Platform Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 11. Global Marketing Automation Platform Market Size by Region (2019-2024) & (US$ Million)
Table 12. Global Marketing Automation Platform Market Share by Region (2019-2024)
Table 13. Global Marketing Automation Platform Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 14. Global Marketing Automation Platform Market Share by Region (2025-2030)
Table 15. Marketing Automation Platform Market Trends
Table 16. Marketing Automation Platform Market Drivers
Table 17. Marketing Automation Platform Market Challenges
Table 18. Marketing Automation Platform Market Restraints
Table 19. Global Marketing Automation Platform Revenue by Players (2019-2024) & (US$ Million)
Table 20. Global Marketing Automation Platform Market Share by Players (2019-2024)
Table 21. Global Top Marketing Automation Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Platform as of 2023)
Table 22. Ranking of Global Top Marketing Automation Platform Companies by Revenue (US$ Million) in 2023
Table 23. Global 5 Largest Players Market Share by Marketing Automation Platform Revenue (CR5 and HHI) & (2019-2024)
Table 24. Key Players Headquarters and Area Served
Table 25. Key Players Marketing Automation Platform Product Solution and Service
Table 26. Date of Enter into Marketing Automation Platform Market
Table 27. Mergers & Acquisitions, Expansion Plans
Table 28. Global Marketing Automation Platform Market Size by Type (2019-2024) & (US$ Million)
Table 29. Global Marketing Automation Platform Revenue Market Share by Type (2019-2024)
Table 30. Global Marketing Automation Platform Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 31. Global Marketing Automation Platform Revenue Market Share by Type (2025-2030)
Table 32. Global Marketing Automation Platform Market Size by Application (2019-2024) & (US$ Million)
Table 33. Global Marketing Automation Platform Revenue Market Share by Application (2019-2024)
Table 34. Global Marketing Automation Platform Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 35. Global Marketing Automation Platform Revenue Market Share by Application (2025-2030)
Table 36. North America Marketing Automation Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 37. North America Marketing Automation Platform Market Size by Country (2019-2024) & (US$ Million)
Table 38. North America Marketing Automation Platform Market Size by Country (2025-2030) & (US$ Million)
Table 39. Europe Marketing Automation Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 40. Europe Marketing Automation Platform Market Size by Country (2019-2024) & (US$ Million)
Table 41. Europe Marketing Automation Platform Market Size by Country (2025-2030) & (US$ Million)
Table 42. Asia-Pacific Marketing Automation Platform Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 43. Asia-Pacific Marketing Automation Platform Market Size by Region (2019-2024) & (US$ Million)
Table 44. Asia-Pacific Marketing Automation Platform Market Size by Region (2025-2030) & (US$ Million)
Table 45. Latin America Marketing Automation Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 46. Latin America Marketing Automation Platform Market Size by Country (2019-2024) & (US$ Million)
Table 47. Latin America Marketing Automation Platform Market Size by Country (2025-2030) & (US$ Million)
Table 48. Middle East & Africa Marketing Automation Platform Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 49. Middle East & Africa Marketing Automation Platform Market Size by Country (2019-2024) & (US$ Million)
Table 50. Middle East & Africa Marketing Automation Platform Market Size by Country (2025-2030) & (US$ Million)
Table 51. HubSpot Company Detail
Table 52. HubSpot Business Overview
Table 53. HubSpot Marketing Automation Platform Product
Table 54. HubSpot Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 55. HubSpot Recent Development
Table 56. Marketo Company Detail
Table 57. Marketo Business Overview
Table 58. Marketo Marketing Automation Platform Product
Table 59. Marketo Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 60. Marketo Recent Development
Table 61. Act-On Software Company Detail
Table 62. Act-On Software Business Overview
Table 63. Act-On Software Marketing Automation Platform Product
Table 64. Act-On Software Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 65. Act-On Software Recent Development
Table 66. Salesforce Company Detail
Table 67. Salesforce Business Overview
Table 68. Salesforce Marketing Automation Platform Product
Table 69. Salesforce Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 70. Salesforce Recent Development
Table 71. Adobe Systems Company Detail
Table 72. Adobe Systems Business Overview
Table 73. Adobe Systems Marketing Automation Platform Product
Table 74. Adobe Systems Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 75. Adobe Systems Recent Development
Table 76. Oracle Company Detail
Table 77. Oracle Business Overview
Table 78. Oracle Marketing Automation Platform Product
Table 79. Oracle Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 80. Oracle Recent Development
Table 81. Keap Company Detail
Table 82. Keap Business Overview
Table 83. Keap Marketing Automation Platform Product
Table 84. Keap Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 85. Keap Recent Development
Table 86. IBM Company Detail
Table 87. IBM Business Overview
Table 88. IBM Marketing Automation Platform Product
Table 89. IBM Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 90. IBM Recent Development
Table 91. Cognizant Company Detail
Table 92. Cognizant Business Overview
Table 93. Cognizant Marketing Automation Platform Product
Table 94. Cognizant Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 95. Cognizant Recent Development
Table 96. IContact Company Detail
Table 97. IContact Business Overview
Table 98. IContact Marketing Automation Platform Product
Table 99. IContact Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 100. IContact Recent Development
Table 101. LeadSquared Company Detail
Table 102. LeadSquared Business Overview
Table 103. LeadSquared Marketing Automation Platform Product
Table 104. LeadSquared Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 105. LeadSquared Recent Development
Table 106. MarcomCentral Company Detail
Table 107. MarcomCentral Business Overview
Table 108. MarcomCentral Marketing Automation Platform Product
Table 109. MarcomCentral Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 110. MarcomCentral Recent Development
Table 111. SugarCRM Company Detail
Table 112. SugarCRM Business Overview
Table 113. SugarCRM Marketing Automation Platform Product
Table 114. SugarCRM Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 115. SugarCRM Recent Development
Table 116. SALESmanago Company Detail
Table 117. SALESmanago Business Overview
Table 118. SALESmanago Marketing Automation Platform Product
Table 119. SALESmanago Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 120. SALESmanago Recent Development
Table 121. SAP Company Detail
Table 122. SAP Business Overview
Table 123. SAP Marketing Automation Platform Product
Table 124. SAP Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 125. SAP Recent Development
Table 126. SAS Institute Company Detail
Table 127. SAS Institute Business Overview
Table 128. SAS Institute Marketing Automation Platform Product
Table 129. SAS Institute Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 130. SAS Institute Recent Development
Table 131. SharpSpring Company Detail
Table 132. SharpSpring Business Overview
Table 133. SharpSpring Marketing Automation Platform Product
Table 134. SharpSpring Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 135. SharpSpring Recent Development
Table 136. Aprimo Company Detail
Table 137. Aprimo Business Overview
Table 138. Aprimo Marketing Automation Platform Product
Table 139. Aprimo Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 140. Aprimo Recent Development
Table 141. Pipedrive Company Detail
Table 142. Pipedrive Business Overview
Table 143. Pipedrive Marketing Automation Platform Product
Table 144. Pipedrive Revenue in Marketing Automation Platform Business (2019-2024) & (US$ Million)
Table 145. Pipedrive Recent Development
Table 146. Research Programs/Design for This Report
Table 147. Key Data Information from Secondary Sources
Table 148. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Marketing Automation Platform Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Marketing Automation Platform Market Share by Type: 2023 VS 2030
Figure 3. Campaign Management Features
Figure 4. Email Marketing Features
Figure 5. Mobile Application Features
Figure 6. Inbound Marketing Features
Figure 7. Lead Nurturing and Lead Scoring Features
Figure 8. Reporting and Analytics Features
Figure 9. Social Media Marketing Features
Figure 10. Global Marketing Automation Platform Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 11. Global Marketing Automation Platform Market Share by Application: 2023 VS 2030
Figure 12. Large Enterprises Case Studies
Figure 13. SMEs Case Studies
Figure 14. Marketing Automation Platform Report Years Considered
Figure 15. Global Marketing Automation Platform Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 16. Global Marketing Automation Platform Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 17. Global Marketing Automation Platform Market Share by Region: 2023 VS 2030
Figure 18. Global Marketing Automation Platform Market Share by Players in 2023
Figure 19. Global Top Marketing Automation Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Platform as of 2023)
Figure 20. The Top 10 and 5 Players Market Share by Marketing Automation Platform Revenue in 2023
Figure 21. North America Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 22. North America Marketing Automation Platform Market Share by Country (2019-2030)
Figure 23. United States Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. Canada Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. Europe Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 26. Europe Marketing Automation Platform Market Share by Country (2019-2030)
Figure 27. Germany Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. France Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. U.K. Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. Italy Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Russia Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. Nordic Countries Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Asia-Pacific Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. Asia-Pacific Marketing Automation Platform Market Share by Region (2019-2030)
Figure 35. China Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Japan Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. South Korea Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 38. Southeast Asia Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. India Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Australia Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Latin America Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 42. Latin America Marketing Automation Platform Market Share by Country (2019-2030)
Figure 43. Mexico Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Brazil Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 45. Middle East & Africa Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 46. Middle East & Africa Marketing Automation Platform Market Share by Country (2019-2030)
Figure 47. Turkey Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 48. Saudi Arabia Marketing Automation Platform Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 49. HubSpot Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 50. Marketo Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 51. Act-On Software Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 52. Salesforce Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 53. Adobe Systems Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 54. Oracle Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 55. Keap Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 56. IBM Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 57. Cognizant Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 58. IContact Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 59. LeadSquared Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 60. MarcomCentral Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 61. SugarCRM Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 62. SALESmanago Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 63. SAP Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 64. SAS Institute Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 65. SharpSpring Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 66. Aprimo Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 67. Pipedrive Revenue Growth Rate in Marketing Automation Platform Business (2019-2024)
Figure 68. Bottom-up and Top-down Approaches for This Report
Figure 69. Data Triangulation
Figure 70. Key Executives Interviewed
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